Foodwise Marketing is the single Romanian content & creativity
hub for the food & bev industry.
Key fields of my
expertise: brand identity and design, integrated communication (ATL, BTL, digital), events and
trade marketing.
Key clients & brands: Radisson Blu Aurum Brasov, Courtyard by
Marriott Bucharest, Hilton Garden Inn, Photo Photiades Romania (Campari, Aperol, Cinzano, Smirnoff, J&B, Johnnie
Walker, Tazovsky), Asahi Beer (Peroni Nastro Azzuro), Friesland Campina (Napolact), Intersnack (Chio), Alexandrion Group Romania (The Iconic
Estate Wines), Trickshot Restaurants.
Extensive portfolio here.
Mercanti | Business Curators of Italian Lifestyle, is a company
with accurate experience in trading and advocating local Italian brands and
products on the Romanian market.
Key fields of my
expertise: brand identity and design, events concept & implementation, digital communication, partnerships & negociation management.
Key project of 2022:
Locus | Exquisite Culinary Explorations, Abruzzo Edition, Oct 23-26
[highlight: 4-hands cooking show Davide Pezzuto (1 Michelin Star) x Radu CM
Ionescu. Details here.
Hello Communication is a 100% Romanian independent advertising agency, working with international and local brands (Dr. Oetker, Nestle, PPD Romania,
GlaxoSmithKline, EON, Heidi Chocolat, Beiersdorf).
Key fields of my
expertise: brand identity and design, integrated communication, events and
trade marketing.
My activity involved:
• Contributing to the strategy, key objectives and action plans of
Hello business
• Committing myself to build creative, strong and relevant consumer
interactions with the brands we represented.
Mercury 360 is the biggest independent advertising agency in Romania.
My activity was centered on leading the creative vision and organisation of all projects
in my
group: conducting creative research on projects and brand understanding;
supervisor of all creative output; involved in the planning of creative work
going through the studio; highly exposure to the client, good interaction with
the client service team in terms of managing client's expectations (including
provisioning the market trends and generating new projects that excite clients
and expand their perceptions of what can be done to help them drive results on
short and long term)
Clients: Coca-Cola, SCA Hygienic Products, HE Reinert, Procter&Gamble, Tetrapak, Dr. Oetker, Western Union.
My activity involved c
reating and managing original, persuasive and conceptually compelling work for campaigns, content and experiences, across a variety of clients.
Clients: Durex, Transylvania International Film Festival, Cinepub Festival, Dacia Renault.
Graduated under the mastery of Stefan Caltia.
Proficient in History of Arts, Painting, Graphic Arts, Restauration.
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