I have over 20 years-long career in advertising, backed up by a strong artistic education (BA in Painting, National University of Arts Bucharest). 

I owe the effervescence of my professional path to the highly ambitious environment of an emergent market I’ve been grown in: the post-communist Romania. 

As a senior communicator, I am grateful to have worked with global and local food & bev brands, with innovative restoration formats and to have built strong creative concepts across years.

Strategic Consulting  (Brand and product launches; Brand and product positioning; Search for partners and management of the negotiations)

Creative Direction (Branding; Advertising & Communication campaigns)

Signature Events (Creation and development of strategic content; Event planning and production for press, trade and consumers; Guest list management; Offline and online communication and promotion)

PR & Press Office (Media strategy and implementation; Press visits and travel; Brand reputation;
Destination communication)

Digital & Social Media (Website and e-commerce; Social media strategy and management; Influencers marketing)

Thank you for being my interlocutor.

Cristina Diaconescu, "Soulscape", 2000 (private collection)

Projects