CRISTINA DIACONESCU

Creative Communication​ Outpost

Italy in a nutshell

The Mercanti Project

Mercanti | Business Curators of Italian Lifestyle is an entrepreneurship I co-founded with my Italian partner, in 2022.

We put our networking, sales and marketing knowledge into introducing the Italian lifestyle, conviviality and culture - to business audiences that constantly seek for customized opportunities of partnerships and collaborations. 

Out of deep admiration for what Il Bel Paese means in terms of European heritage, we put into act the holistic experience of Italian creativity, joyfulness, passion and style - to people who find enjoyment in every single moment of life. 

Our competencies

We unwrap the Italian lifestyle, conviviality and culture - to business audiences that constantly seek for customized opportunities and to life-loving people.  

Business trading | Brand communication | Special events  

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SIGNATURE PRO​JECT

LÓCUS | Exquisite Culinary Explorations | Italy Edition (October 2022)

Cutting-edge event tour in Abruzzo region, establishing the neo-gastronomy as an advocate of audacious authenticity and cultural introspection

5 Elite Chefs| 2 Michelin Restaurants | 6 signature Restaurants and 
Wineries | 4 intense days on the Adriatic Coast | A  thrilled audience | Very good press reviews in Italy and Romania |

I created LÓCUS | Exquisite Culinary Explorations, as itinerant trips for groups that share the same lócus of emotions and the same zest to culturally & culinary connect with the amazing people who give uniqueness to each place. 

Idea: Explore the contemporary Abruzzese terroir (from Michelin starred restaurants to exquisite wineries) while challenging the most creative Romanian Chef of the moment (Radu Ionescu from Kaiamo Bucharest) to perform a 4-hands dinner together with Michelin starred Chef Davide Pezzuto at D.One Restaurant (in Abruzzo). 

Agency: Mercanti Events
Client: Mercanti Events 
Project amplitude:  mercanti.ro/locus & Italian gastronomical press
My competencies involved: Creative Direction | Project Management | Talent Curatorship | Brand Communication | PR | Social Media | Digital Marketing 

SIGNATURE PRO​JECT

MERCANTI CUP x PESCARIU SPORTS & SPA (November 25 - 27, 2022)

A sporty event organized in partnership with Sportya Romania

First mixed double tournament and double-cultural tennis competition in Romania | 
27 teams | A thrilled audience |

Romania welcomes the biggest UE Italian expat community and resonates organically with the Italian brands and values. Mercanti | Business Curators of Italian Lifestyle is joining its multi-faced professional competencies and its zest for meaningful living - into creative projects that brings together people, brands, businesses, milestones, from Italy and Romania.

We have invited tennis lovers into the first Mercanti Cup mixed double tournament with an Italian flavour and many Italian players. 

It is our believe that diversity adds value in every aspect of life. And it is our promise to boost growth and fair play in businesses and satisfaction in brand experiences.