Culture-driven strategy & creative direction

With over two decades in advertising and a formal education in Fine Arts (BA, National University of Arts Bucharest), I bring a rare blend of analytical thinking and artistic discipline to every project, for global and local premium brands.

I work independently with founders, marketing leaders and creative teams to develop and implement communication strategies that are sharp, elegant, and effective. From brand positioning to campaign execution, I focus on building work that resonates with discerning audiences and delivers measurable impact.

If you're looking to elevate your brand’s creative direction or communication strategy, I’d be glad to connect.

Giuseppe Arcimboldo, "Summer", 1563 (photo credits: fineartamerica.com)