Branding remains my genuine love. I should say that this love I have
for unveiling the superficial and go to nucleus of things – this
“archaeological” temptation of mine – is always bringing me back to the stony
streets of the medieval villages in Italy or whenever.
The
project:
NoodFood is a vegan snack brand, that first
started online but grew beautifully into The Nood Space – a
vegan cafeteria in the heart of Bucharest. Back in the 2017 when the owner
approached me, I built my branding case on revealing the
truth of the product.
After making a brutally honest multi-sensorial analysis of each and every NoodFood product, I came to the conclusion
that their taste/ texture/ smell are not like anything else I knew before. They
are unique, intense and can be described with these attributes: materiality,
simplicity, unprocessed, unconventional: the ground zero of life.
This project is a tribute to two contemporary artists underlying simplicity and materiality -
Antoni Tapies and Yannis Kounnelis.
My competencies involved: Creative Direction | Brand Strategy | Brand Design
The branding project for La Galette | Seet and Meet (the French inspired bistro of Pullman Bucharest World Trade Center) has been a wonderful esthetic journey through the "joi de vivre" concept.
.
The logo embodies the artisanal spirit of our pastry shop with its handcrafted elegance. The color palette is inspired by the natural brand roots.
Ochre evokes the warmth of freshly baked patisserie, while mauve whispers of delicate lavender fields in Provence.
Soft whites and gentle greys emulate the airy sophistication of French patisseries.
Together, these hues blend harmoniously to create an ambiance that tantalizes the senses and transports you to the heart of France's culinary and botanical delights.
Free Spirit Travel is a creative travel agency dedicated to crafting bespoke journeys to the world's beautiful destinations.
The brand embodies the spirit of adventure, passion for discovery, and joy of authentic travel experiences - in unique itineraries that inspire and connect travelers with the true essence of each location, fostering deep connections with local cultures and communities.
This rebranding effort included building the brand platform, brand portfolio, brand rhetoric and the whole visual ecosystem of the brand.
My competencies involved: Creative Direction | Brand Strategy | Brand Design
Dr. Alexandru Ghetiu, the founder of a dentofacial clinic in Chisinau, commissioned our services to build his innovative brand.
The DAC logo highlights the acronym D A C, reflecting the global Moldo-Romanian roots.
The DAC brand draws inspiration from the global Moldo-Romanian heritage, with design elements and colors reminiscent of the Cucuteni culture, a significant marker of European civilization.
In essence, we are reshaping human dento-facial aesthetics, much like our Neolithic ancestors shaped clay to establish the first known civil community in Europe.
The Epoque Relais & Châteaux Events Toolkit is a comprehensive guide designed for planning, creating, and organizing premium events at Epoque Relais & Châteaux.
This toolkit emphasizes the importance of aligning events with the brand's identity. It covers various aspects, including brand objectives, audience insights, and competitive advantages.
The toolkit introduces the "L' Art de Vivre" event platform, which aims to offer curated, creative experiences inspired by French culture and urban elegance. It provides detailed steps for conceptualizing, implementing, and promoting events, ensuring they resonate with the target audience—urban bon viveurs who appreciate quality, authenticity, and cultural enrichment.
The toolkit also highlights key elements such as experiential components, contributor selection, event formats, and effective communication strategies.
Client:
Epoque
Relais & Châteaux
National Media Coverage:
Forbes, Ziarul Financiar, Revista Biz, Trends HRB, Wall-Street, Business-Review, Gentleman's Journal etc
Services:
Brand Strategy | Creative
Direction | Naming and Visuals | PR
Sciccheria is the single Sicilian fine dining restaurant in Romania. For the first year's anniversary, the owners Claudia & Luca Militello wanted to offer the Romanian audience a state-of-the-art gastronomic experience.
Idea: In this anniversary moment, Scicchedria returns to its origins, taking the occasion to pay tribute to its Sicilian heritage.
And what would be the most relevant place of refference for the Romanian audience, if not the very effervescent heart of the island - the Etna volcanic region?
We invited "the volcanic Michelin Chef" Giuseppe Raciti to perform a four-hands event with the resident Chef of Sciccheria, the south-Italian Michael Passarelli.
"Etnavaganza" - desert created by Chef Michael Passarelli
Client:
Sciccheria Ristorante Bucharest
Pr
oject
amplitude: Romanian lifestyle press
Services:
Michelin Chefs Scounting | Creative
Direction | Naming and Visuals | PR | Social Media
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