To complement thI curated a cohesive digital presence that captures the charm of a French-inspired bistro in the heart of Bucharest.
From website creation to social media strategy and monthly content development, every digital touchpoint reflects the brand’s artisanal elegance and joie de vivre. The visual storytelling continues across platforms, with curated imagery, tone, and themes aligned to the bistro’s sensorial world.
We are also activating a network of local nano-influencers, carefully selected to resonate with the brand's audience, generating organic visibility and authentic engagement every month.
This ongoing digital collaboration ensures that La Galette’s charm isn’t just tasted in person—it’s felt, shared, and discovered online.
www.lagalette.ro
To position Pullman Bucharest as a leading MICE destination in the region, we designed and developed a dedicated website that showcases the hotel’s full event capabilities— from corporate meetings and conferences to private celebrations.
The platform merges ease of use with elevated aesthetics, allowing both international and local planners to explore spaces, services, and configurations tailored to their needs.
The site architecture was built around the user journey, with a clear emphasis on inspiration, information, and conversion. Visuals, copy, and technical flow work together to reflect Pullman’s premium positioning while remaining accessible and performance-driven.
In parallel, we implemented targeted Google and Meta ads campaigns, focusing on lead generation and brand awareness across key markets. The campaigns were data-driven, designed with audience segmentation and refined messaging to attract corporate clients, event planners, and decision-makers.
This integrated digital strategy has amplified Pullman's visibility in the MICE segment, turning online traffic into real-world bookings and long-term business relationships.
www.pullmanbucharest.com/
To reflect the bold vision behind DAC, we designed a website that seamlessly fuses science, aesthetics, and cultural depth. The platform introduces the clinic's cutting-edge approach to dentofacial alignment, while grounding its identity in the rich symbolism of the Moldo-Romanian heritage.
The website’s structure and visual language were carefully crafted to express the brand’s guiding values—precision, harmony, empathy, and innovation. Inspired by the ancient Cucuteni culture, the site integrates earthy tones and sculptural visuals, echoing the transformative spirit that shaped both faces and civilizations.
Clear navigation, warm professional messaging, and an elevated aesthetic come together to position the DAC Clinic as a pioneer in adult dentofacial alignment in Chisinau.
www.dac.md
To reinforce Cirio’s authentic Italian roots and quality promise, we created an integrated in-store and digital campaign under the #GatesteItalieneste concept—celebrating Italian culinary tradition while inviting Romanian consumers to cook Italian at home.
The campaign combined in-store visibility across key retail partners with a digital push through paid Meta and Google ads and dynamic web banners, ensuring a consistent message across shopper and online touchpoints.
A core pillar of the campaign was the brand ambassador program, featuring the charismatic duo of Chef Antonio Passarelli, representing the depth and tradition of Italian cuisine, and Chef Michael Passarelli, bringing a modern, contemporary Italian twist.
Together, they embodied the generational richness of Italian gastronomy and brought authenticity and warmth to the brand's voice.
This multi-channel approach created a compelling consumer journey—from shelf to screen—enhancing both brand equity and product trial within a competitive retail landscape.
Following the rebranding of Free Spirit Travel, I developed a comprehensive social media strategy and content direction that translate the brand’s adventurous essence into a consistent, emotionally resonant digital presence.
Alongside social media, I offered strategic website consultancy to align the user experience with the brand’s refined new identity—ensuring the digital journey is as inspiring and seamless as the physical ones Free Spirit designs.
Together, these efforts create a cohesive online narrative that fuels curiosity, builds community, and positions Free Spirit Travel as a trusted curator of unforgettable journeys.
