[..]THÉ is an innovative umbrella concept that celebrates the diverse and enriching experience of the afternoon tea through various seasonal spinoffs.
Each project under [..]THÉ, such as FestiviThé, FeminiThé, HarmoniThé, and AperiThé, offers unique experiences and themes that cater to different aspects of tea culture, in a French interpretation.
From festive gatherings to creating delightful aperitif moments, [..]THÉ brings together the urban bon viveurs to explore, connect, and enjoy beautiful afternoons in the lounge or the terrace of the Epoque Relais & Châteaux hotel.
An all-you-can-enjoy sweet and savory buffet is perfected by seasonal drinks like hot teas, sparkling teas, and SPA combos, every weekend, all year long,
We were thrilled to launch La Galette – Sweet and Meet within the Bucharest World Trade Center, a contemporary bistro that celebrated French culinary artistry and the rich heritage of the iconic galette.
Inspired by the tradition of the Galette des Rois, this grand opening event promised exclusive tastings of our signature creations, both savory and sweet, elegant entertainment, and a touch of Parisian charm.
Guests were greeted with sparkling champagne paired with amuse-bouche, followed by welcoming speeches from key figures including Mr. Mincho Pachikov, GM Pullman BWTC, and Chef Marian Oancea.
The celebration featured a workshop and degustation of galettes, live music, and networking opportunities.
We were honored to share the story of La Galette with our guests and to have them as part of this milestone moment.
Gramont | Société Gastronomique is the exquisite flagship of Suter Palace Heritage Boutique Hotel in Bucharest, an iconic space that bears the imprint of Viscount Louis de Gramont, a historical figure who has marked Bucharest for the past hundreds of years.
Idea: From the heart of France, honoring the Romanian heritage and the attention of the prestigious Michelin guide, we have orchestrated a gastronomic symphony accompanied by Oxana Cretu ( Cheffe de Cuisine - Inima , Bordeaux).
Seven dishes of a unique sensibility accompanied by noble wines - a floral tribute to Romanian roots and French influences, in the timeless atmosphere of the Gramont heritage.
Client:
Suter Palace Heritage Boutique Hotel, Bucharest
Pr
oject
amplitude: Romanian lifestyle press
Services:
Michelin Chef Scounting | Creative
Direction | | PR | Social Media | Digital Marketing
Sciccheria is the single Sicilian fine dining restaurant in Romania. For the first year's anniversary, the owners Claudia & Luca Militello wanted to offer the Romanian audience a state-of-the-art gastronomic experience.
Idea: In this anniversary moment, Scicchedria returns to its origins, taking the occasion to pay tribute to its Sicilian heritage.
And what would be the most relevant place of refference for the Romanian audience, if not the very effervescent heart of the island - the Etna volcanic region?
We invited "the volcanic Chef" Giuseppe Raciti (who conducts the Michelin starred kitchen of Zash, Sicily),
to perform a four-hands event with the resident Chef of Sciccheria, the south-Italian Michael Passarelli.
"Etnavaganza" - desert created by Chef Michael Passarelli
Client:
Sciccheria Ristorante Bucharest
Pr
oject
amplitude: Romanian lifestyle press
Services:
Michelin Chefs Scounting | Creative
Direction | | PR | Social Media | Digital Marketing
We were thrilled to present Romania's first collaborative blind dining event, crafted by Sciccheria's gastronomic consultant, Chef Giuseppe Raciti (1* Michelin, Zash), and Executive Chef Ionut Vinteanu.
This unique event was designed to heighten the senses and immerse our audience in a culinary adventure where tastes spoke louder than words.
Guests dined in complete darkness, allowing their senses to guess what was in front of them without the aid of sight. From velvety sensations to bold explosions of flavors, each dish challenged their imagination and elevated their dining experience.
To add to the excitement, we included an interactive contest where guests could guess the ingredients or names of the dishes and win special prizes.
The atmosphere was complemented by live music and surprises that made hearts beat even faster.
We invited guests to join us for this remarkable blind dining event and let our agency's creative direction guide them through a unique culinary journey that promised to captivate and delight.
Sciccheria Ristorante introduced the new team and the 2024 Autumn/Winter menu, featuring a collaboration with Chef Giuseppe Raciti, from the Michelin-starred restaurant Zash in Sicily.
The menu focused on seasonal ingredients from Sicily and the Etna area, emphasizing the brand's premium and creative reputation.
The name "Etnafogllia" combined "Etna" (symbolizing power and transformation) and "foglia" (leaf, representing autumn's beauty), with a phonetic twist to "follia" (madness)
to highlight the bold and creative nature of the menu. This duality promised an extraordinary culinary experience that celebrated autumn and invited guests on a surprising journey.
Our creative direction played a pivotal role in crafting this unique concept, blending the powerful imagery of Etna with the beauty of autumn leaves, and adding a touch of intrigue with the phonetic twist.
This innovative approach not only showcased the seasonal and territorial elements of the menu but also captivated and delighted guests with an unforgettable culinary experience.
Gramont | Société Gastronomique is the exquisite flagship of Suter Palace Heritage Boutique Hotel in Bucharest, an iconic space that bears the imprint of Viscount Louis de Gramont, a historical figure who has marked Bucharest for the past hundreds of years.
Idea: A simple, single powerful word (understandable in Romanian) that
describes the state-of-the art collab of the two culinary titans: LE RENDEZ-VOÚS of Jean-Remi Caillon (2* Michelin Chef) with the resident Chef of Gramont: David Contant.
THE encounter. Finally TOGETHER, NOW, HERE, sharing the Gramont
kitchen brigade in a multisensorial act that will mesmerize the Gramont
Gastronomical Society.
Agency: Foodwise Marketing
Client:
Suter Palace Heritage Boutique Hotel 5*
Pr
oject
amplitude: Romanian lifestyle press
My
competencies involved:
Creative
Direction | Brand Communication | PR | Social Media | Digital Marketing
"The SecrEat" is an exclusive event series that masterfully blends mystery, exclusivity, and culinary artistry, making it a must-attend experience for food lovers and those seeking to break the routine.
Featuring an impressive lineup of prestigious European chefs, each event showcases a secret guest chef who crafts a unique menu.
Guests receive a personalized menu-letter in a white envelope, complete with their name and postal stamps from around the world, adding an element of surprise and personalization.
The event takes attendees on six different culinary destinations and showcasing thousands of kilometers of gastronomic passion.
With its intriguing concept and exceptional cuisine, "The SecrEat" promises an unforgettable adventure that captivates and delights.
Photo Credits: L' Atelier Relais & Chateaux
A study commissioned by the Dedalo group showed that 25% of Romanians believed that sleep affected their health. We emphasized the importance of prioritizing quality sleep, inspired by the Italian lifestyle. Journalists, public figures, and influencers enjoyed a truly Italian morning and learned what they could do to improve sleep quality.
The event included:
- Presentation of the results of our study on the sleep of Romanians;
- An engaging discussion with psychologist Diana Vasiliu about sleep hygiene;
- Testing Dorelan mattresses, preferred by top hotels worldwide, including those in exclusive networks such as Relais & Chateaux or the Accor group (Swissôtel).
By raising awareness and promoting healthy sleep habits, we aimed to improve the overall well-being of Romanians and inspire positive changes in their daily lives. Together, we made quality sleep a priority and enjoyed the benefits of a healthier lifestyle.
Gramont | Société Gastronomique is the exquisite flagship of Suter Palace Heritage Boutique Hotel in Bucharest, an iconic space that bears the imprint of history.
Idea:
"igNIGHT"
suggests the idea of sparking, setting ablaze, or igniting the night. It
conveys a sense of energy, dynamism, and the initiation of a vibrant evening, especially fitting for an event featuring a bonfire, live DJ
sets, and
the launch of a high-spirited drink like Moutai in a starry, winter evening of December.
It
captures the essence of the celebration, suggesting the excitement, the energy of a memorable experience, in the timeless atmosphere of the Gramont heritage.
Client:
Suter Palace Heritage Boutique Hotel, Bucharest
Pr
oject
amplitude: Romanian lifestyle press
My
competencies involved:
Creative
Direction | Event Management | PR | Social Media
I created LÓCUS
| Exquisite Culinary Explorations, as itinerant trips for groups that
share the same lócus of emotions and the same zest to
culturally & culinary connect with the amazing people who give uniqueness
to each place.
Idea: Explore
the contemporary Abruzzese terroir (from Michelin starred
restaurants to exquisite wineries) while challenging the most creative Romanian
Chef of the moment (Radu Ionescu from Kaiamo
Bucharest) to
perform a 4-hands dinner together with Michelin starred Chef Davide Pezzuto at D.One
Restaurant (in
Abruzzo)
.
Agency: Mercanti Events
Client:
Mercanti Events
Pr
oject
amplitude: mercanti.ro/locus & Italian gastronomical press
My
competencies involved:
Creative
Direction | Project Management | Talent Curatorship | Brand Communication | PR | Social Media | Digital Marketing
Over times, I have been involved
(together with my team) in many launching projects or brand communication of
hospitality franchises across Romania. JW Marriott Bucharest (branding &
communication of Bubble
On Sunday Brunch), Courtyard by Marriott Bucharest (opening gala and F&B communication), Hilton Garden Inn Bucharest Airport (press
launching event), Radisson Blu Aurum Brasov (press launching event).
Ideas: Either
it has been about a press launching or a grand opening gala with hundreds of
participants (key opinion leaders, lifestyle influencers, celebrities, business
people), I have always approached the client’s needs with creative, vivid
concepts that offered an immersive experience to our guests. Live projections
shows on the facades, multimedia performances (video-choreography), private
cooking shows or art workshops for journalists – are just a few.
Agency: Foodwise Marketing
Client:
Courtyard by Marriott Bucharest, Radisson Blu Aurum Brasov
My
competencies involved: Creative
Direction | Brand Communication | PR | Talent Curatorship | Event Management
Romania’s
Grand Pairing Tour is a video docu-series of 8 episodes, featuring 8
greatest Romanian young Chefs challenged to create the perfect dish in pairing
with wine.
Idea: The
correct association between wine and food enriches the gastronomical
experience, enhancing the flavours of the ingredients.
Romania's Grand Pairing
Tour is a tasty docu-series that captures how Romanian
gastronomy is taking over and adapting culinary habits and trends from around
the world, preserving, at the same time, the Romanian character. Gastronomic
pairings are more than a combination of wines, winemakers and food – but a connection between people, places and
special moments.
Agency: Foodw
i
se Marketing
Client:
Alexandrion Group Romania, the biggest
producer and distributor of wines and spirits in Romania
Pr
oject
amplitude & video episodes: grandpairingtour.ro
My
competencies involved:
Creative
Direction | Brand Communication | Social Media | Digital Marketing
This site was created with the Nicepage
